# What

**FAKTÜRY represents a luxury street fashion brand bridging physical and digital collectibles via the backing of NFTs. We will host DROPs consisting of various products with a limited supply.  For each DROP we plan to collaborate with a PFP NFT project and the NFT minted to the user will reflect the physical item purchased, designed in the partnering project's art style. i.e. 8-bit pixels**

These NFT's will be an access pass to enable conversion to wearables in the partnering Metaverses on avatars and possibly other entities. FAKTÜRY™ will conclusively evolve into a vital component for the parent conglomerate FAKTÜRA, further discussed in the "Birth of FAKTÜRA" chapter.

The physical product will be mailed to the purchaser as an ordinary retailer would send them. The NFT will be given directly to the customer upon transaction completion.

Unleashing the power in the combination of utility and scarcity is the agenda and it will be enforced in any way pragmatically imaginable.

We have signed up for an unprecedented objective and will have unprecedented hurdles to cross. Please enjoy the ride!
